Franchising & Licensing Asia (FLAsia) International Conference & Workshop 2015

FLAsia’s one-day conference (30 October) and ½ day workshop (31 October) presents opportunities to meet world-class speakers, franchise and development experts as well as network with the like-minded. This line-up features keynote speaker Matthew Heller, Head of Channel Sales, Southeast Asia, Google and Dr. Mark Abell from Bird & Bird. In addition, glean insights from intimate table discussions with industry experts in various fields. Topics include:
• Negotiating a Franchise Agreement
• International Expansion: Identifying the Most Suitable Countries That Will Give Your Franchise the Best Chances of Success
• Franchisee Buy-In: How to Capture, Captivate Good Franchisees who will be Self-Motivated to Follow and Apply Your Proven System
• Coaching Franchisees to Better Performance
• What New and Emerging Franchise Systems Should Know to Take their Branding Strategies to the Next Level
• How to Continue to Strengthen Your Intellectual Property

At the Licensing 101 Workshop, learn about licensing, how to maximise the value of a license brand, and the “rules of the game”, etc. at this interactive workshop session with Allan Yeng, Managing Director of Connectabrand Pte Ltd.